Web Survey Bibliography
Relevance & Research Question
The number of internet panelists accessing internet surveys with mobile devices has quickly bypassed the 20% mark. Yet, little is known about the influence of screen size on survey data quality. How do answers given on a small screen device (e.g. smartphone) differ from answers given on a large screen device (e.g. laptop or desktop computer)?
LINK conducted a series of fundamental research on this subject. In the following presentation we would like to show our latest scientific results from an applied marketing research project on online and mobile shopping decision making.
Methods & Data
Method: Online survey with adaptive questionnaire layout optimised for small and large screen devices.
Sample:
Representative Swiss sample from the LINK Internet Panel and LINK Mobile Panel.
These panelists regularly answer questionnaires on both large screen devices (eg. laptop or desktop computer) and small screen devices (e.g. Smartphone).
Applying an identical split sample approach, we examined the effects of the device used for answering the questionnaire:
Group 1 had to answer the questionnaire on a large screen device (invitation by e-mail)
Group 2 had to answer the questionnaire on a smartphone (invitation by SMS)
N=300 complete interviews per group
Participation rate for both groups approximately 50%
Results
Differences in answering behaviour of panelists using a large screen device compared to panelists using a small screen device. Effect can especially be found in various question types such as closed and open questions, matrix questions, etc.
Added Value
Sharing new and relevant results about the influence of different screen sizes on the answer behaviour in internet surveys.
Showing possible ways to deal with increasing numbers of panelist answering by smartphones.
GOR Homepage (abstract) / (presentation)
Web survey bibliography (4086)
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- The effectiveness of recruitment strategies on general practitioner's survey response rates - a...; 2014; Pit, S. W., Pyakurel, S., Vo, T.
- Respondent-Driven Sampling of Heterosexuals at Increased Risk of HIV Infection; 2014; Batra, P., Gray, S. C., Krishna, N., Prachand, N., Robinson, W. T., Wejnert, C.
- Two Are Better Than One: The Use of a Mixed-Mode Data Collection to Improve the Electoral Forecast; 2014; de Rada, V. D., Pasadas del Amo, S.
- Social desirability is the same in offline, online, and paper surveys: A meta-analysis; 2014; Dodou, D., de Winter J. C. F.
- The impact of contact effort on mode-specific selection and measurement bias; 2014; Schouten, B., van der Laan, J., Cobben, F.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- User-Generated Online Health Content: A Survey of Internet Users in the United Kingdom; 2014; Ziebland, S., Valderas, J., Lupianiez-Villanueva, F., O'Neill, B.
- Confirmation Bias in Web-Based Search: A Randomized Online Study on the Effects of Expert Information...; 2014; Schweiger, S., Oeberst, A., Cress, U.
- Social Media and Online Survey: Tools for Knowledge Management in Health Research ; 2014; Merolli, M., Sanchez, F. J. M., Gray, K.
- Using Online Social Media for Recruitment of Human Immunodeficiency Virus-Positive Participants: A Cross...; 2014; Yuan, P., Bare, M. G., Johnson, M. O., Saberi, P.
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Modelling ”don’t know” responses in rating scales; 2014; Manisera, M., Zuccolotto, P.
- Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?; 2014; Murphy, L.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- The accuracy of self-reported medical history: A preliminary analysis of the promise of internet-based...; 2014; Kelstrup, A. M., Juillerat, P., Korzenik, J.
- Panel Attrition - Separating Stayers, Fast Attriters, Gradual Attriters, and Lurkers; 2014; Lugtig, P. J.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Improving the Representativeness of Online Surveys ; 2014; Henning, J.
- GESIS Panel: Sample and Recruitment; 2014
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Distress Tolerance as a Predictor of Risky and Aggressive Driving; 2014; Beck, K. H., Ali, B., Daughters, S. B.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.